How to set up A/B tests in Ruby on Rails

Feb 14, 2024

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A/B tests help you improve your Ruby on Rails app by enabling you to compare the impact of changes on key metrics.

To show you how to set one up on both the client and server side, we create a basic Rails app, add PostHog, create an A/B test, and implement the code for it.

1. Create a Rails app

First, ensure Ruby and Rails are both installed. Then, create a new Rails app:

Terminal
rails new ruby-ab-tests
cd ruby-ab-tests

Next, we set up a home page with a simple heading and button. To do this, generate a Pages controller with a home action:

Terminal
rails generate controller Pages home

Then replace the code in app/views/pages/home.html.erb with the following:

app/views/pages/home.html.erb
<main>
  <h1>Rails A/B Tests</h1>
  <button id="main-cta">Click me</button>
</main>

Lastly, modify config/routes.rb to make our new home page the root path of our app:

config/routes.rb
Rails.application.routes.draw do
  root 'pages#home'
end

Run rails server and navigate to http://localhost:3000 to see our app in action.

Basic Ruby app

2. Add PostHog on the client side

With our app set up, it’s time to install and set up PostHog. If you don't have a PostHog instance, you can sign up for free.

To start, we install the PostHog Web SDK on the client side using the Web snippet. Copy the snippet from your project settings and paste it in the <head> tag of app/views/layouts/application.html.erb:

HTML
<!DOCTYPE html>
<html>
  <head>
    <title>RubyAbTests</title>
    <meta name="viewport" content="width=device-width,initial-scale=1">
    <%= csrf_meta_tags %>
    <%= csp_meta_tag %>


    <%= stylesheet_link_tag "application", "data-turbo-track": "reload" %>
    <%= javascript_importmap_tags %>
    
    <!-- PostHog Snippet --> 
    <script>
      !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.crossOrigin="anonymous",p.async=!0,p.src=s.api_host+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="capture identify alias people.set people.set_once set_config register register_once unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled onFeatureFlags getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures getActiveMatchingSurveys getSurveys getNextSurveyStep onSessionId".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
      posthog.init('<ph_project_api_key>',{api_host:'https://us.i.posthog.com})
    </script>
  </head>


  <body>
    <%= yield %>
  </body>
</html>

Once you’ve done this, reload your app and click the button a few times. You should see events appearing in the PostHog events explorer.

Events captured in PostHog

3. Capture a custom event

The first part of setting up our A/B test in PostHog is setting up the goal metric. We'll use the number of clicks on the button as our goal.

To measure this, we capture a custom event called home_button_clicked when the button is clicked. To do this, add a onclick attribute to our button to call posthog.capture():

app/views/pages/home.html.erb
<script>
  function handleClick() {
    posthog.capture('home_button_clicked');
  }
</script>


<main>
  <h1>Rails A/B Tests</h1>
  <button id="main-cta" onclick="handleClick()">Click me</button>
</main>

With this set up, refresh your app and click the button a few times to see the event captured in PostHog.

4. Create an A/B test in PostHog

Next, go to the A/B testing tab and create an A/B test by clicking the New experiment button. Add the following details to your experiment:

  1. Name it "My cool experiment".
  2. Set "Feature flag key" to my-cool-experiment.
  3. Under the experiment goal, select the home_button_clicked event we created in the previous step.
  4. Use the default values for all other fields.

Click "Save as draft" and then click "Launch".

Experiment setup in PostHog

5. Implement the A/B test code

When it comes to implementing our experiment code, there are two options:

  1. Client-side rendering
  2. Server-side rendering

We'll show you how to implement both.

Client-side rendering

To implement the A/B test, we fetch the my-cool-experiment flag using posthog.onFeatureFlags in a DOMContentLoaded event listener. Then, we update the button text based on whether the user is in the control or test variant of the experiment:

app/views/pages/home.html.erb
<script>
  document.addEventListener('DOMContentLoaded', function() {
    posthog.onFeatureFlags(function() {
      var buttonText = 'No variant';
      if (posthog.getFeatureFlag('my-cool-experiment') === 'control') {
        buttonText = 'Control variant';
      } else if (posthog.getFeatureFlag('my-cool-experiment') === 'test') {
        buttonText = 'Test variant';
      }
      document.getElementById('main-cta').textContent = buttonText;
    });
  });


  function handleClick() {
    console.log(posthog)
    posthog.capture('home_button_clicked');
  }
</script>


<main>
  <h1>Rails A/B Tests</h1>
  <button id="main-cta" onclick="handleClick()">Click me</button>
</main>

Now if you refresh your app, you should see the button text updated to either Control variant or Test variant.

Server-side rendering

Notice that when you refresh the page, the button text flickers between No variant and Control/Test variant. This is because it takes time for PostHog to load and make the feature flag request.

Server-side rendering is a way to avoid this. This fetches the feature flag before the page loads on the client.

To set this up, we must install and use PostHog’s Ruby SDK (because we are making server-side requests). Add posthog-ruby to your Gemfile:

gemfile
gem "posthog-ruby"

Then bundle install to install the gem.

Next, we create an initializer for our PostHog client. Create a new file in config/initializers called posthog.rb. Then, initialize PostHog in this file using your project API key and host:

config/initializers/posthog.rb
require 'posthog-ruby'


POSTHOG_CLIENT = PostHog::Client.new({
  api_key: '<ph_project_api_key>',
  host: 'https://us.i.posthog.com'
})

Then, we fetch the feature flag in our controller app/controllers/pages_controller.rb and set the button text using the value from it:

app/controllers/pages_controller.rb
class PagesController < ApplicationController
  def home
    @button_text = 'No variant'
    begin
      distinct_id = 'placeholder-user-id'
      enabled_variant = POSTHOG_CLIENT.get_feature_flag('my-cool-experiment', distinct_id)
      if enabled_variant == 'control'
        @button_text = 'Control Variant'
      elsif enabled_variant == 'test'
        @button_text = 'Test Variant'
      end
    rescue => e
      @button_text = 'Error'
    end
  end
end

Lastly, update our view to use the @button_text variable from the controller:

app/views/pages/home.html.erb
<script>
  function handleClick() {
    console.log(posthog)
    posthog.capture('home_button_clicked');
  }
</script>


<main>
  <h1>Rails A/B Test</h1>
  <button id="main-cta" onclick="handleClick()"><%= @button_text %></button>
</main>

Now, when you refresh the page, the button text is already set when the page loads.

Setting the correct distinctId

You may notice that we set distinctId = 'placeholder-user-id' in our flag call above. In production apps, to ensure you fetch the correct flag value for your user, distinctId should be set to their unique ID.

For logged-in users, you typically use their email as their distinctId. However, for logged-out users, you can use the distinct_id property from their PostHog cookie:

app/controllers/pages_controller.rb
class PagesController < ApplicationController
  def home
    @button_text = 'No variant'
    
    project_api_key = '<ph_project_api_key>'
    cookie_key = "ph_#{project_api_key}_posthog"


    if cookies[cookie_key]
      begin
        distinct_id = JSON.parse(cookies[cookie_key])['distinct_id']
        enabled_variant = POSTHOG_CLIENT.get_feature_flag('my-cool-experiment', distinct_id)
        if enabled_variant == 'control'
          @button_text = 'Control variant'
        elsif enabled_variant == 'test'
          @button_text = 'Test variant'
        end
      rescue => e
        @button_text = 'Error'
      end
    end
  end
end

In the scenario where your PostHog cookie is not available on the server side, you can fall back to the client side evaluation of the flag.

Linking the distinct_id on the client side

If you're using email or user id for the distinct_id (and not the ID from the PostHog cookie), you'll need to link distinct_id to the PostHog instance on the client side. This ensures PostHog correctly assigns events (like our goal metric) to the user. This is done using posthog.identify().

First update the code on the server side to return the distinct_id to the client:

app/controllers/pages_controller.rb
class PagesController < ApplicationController
  def home
    @button_text = 'No variant'
    @distinct_id = 'max@hedgehog.com' # in production, set this to your user's email or database id.
    begin
      enabled_variant = POSTHOG_CLIENT.get_feature_flag('my-cool-experiment', @distinct_id)
      if enabled_variant == 'control'
        @button_text = 'Control Variant'
      elsif enabled_variant == 'test'
        @button_text = 'Test Variant'
      end
    rescue => e
      @button_text = 'Error'
    end
  end
end

Then update the client side code to identify the user using the distinct_id:

app/views/pages/home.html.erb
<script>


  document.addEventListener('DOMContentLoaded', function() {
    const distinctId = "<%= @distinct_id %>";
    if (distinctId) {
      posthog.identify(distinctId);
    }
  });


  function handleClick() {
    posthog.capture('home_button_clicked');
  }
</script>


<main>
  <h1>Rails A/B Test</h1>
  <button id="main-cta" onclick="handleClick()"><%= @button_text %></button>
</main>

To verify you've done this correctly, you should see an Identify event in your activities tab. You should also see that future client side events are assigned to the distinct_id in the Person column.

Identified events in PostHog

Further reading

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